Win-Win Relationships: Meeting Gourmet chefs with organic producers in Bogota
Jose Luis Eduardo Lopez Rosse
CIDES UMSA, Bolivia, Plurinational State of
Organic production must hunt for more attractive ways to commercialize their products such as direct marketing . The Familia de la Tierra Network is an example how social movements are rescuing traditional food preparing techniques and share them with their associates in all levels. These environmental and social responsible practices have lead to the creation of short organic chains in Bogota city during the last years involving public and private actors. The principal result of this study case is the creation of new and innovative markets that add value to these environmental and social organic practices such as the Bio-Plaza stores at Uzaquen, the private buying fried potatoes program and the creation of organic food circuits for tourist involving field visits at farms and gourmet restaurants at Bogota. The innovation tool in this study case is the Participatory Guarantee System that helped to create a participatory group assessment for the organic production in the Familia de la Tierra Network’s farms involving consumers, chefs, and producers.