Sustainable Tourism: Eco-friendly Means of Regulating Resources

Sustainable Tourism: Eco-friendly Means of Regulating Resources

Ranjana Siva1, Tarun Kumar2, Meenakshi Piplani1

1M. S. Ramaiah Institute of Technology, Bangalore, India; 2Indian Institute of Science, Bangalore, India

Tourism is the commercial organisation which includes visits to places of interest and has a tremendous impact in generating revenue for the host-country. Tourists often visit a destination for sole purpose of relaxation and to get-away from the time stringent work days. In the name of leisure, tourists are likely to over-consume (utilization and wastage) the resources available in the place of stay. According to consumer psychology, consumers tend to have a satisfied experience when they extract the full potential of the paid commodity. Consumption of resources by tourists is statistically more than that of their non-vacationing everyday consumption and sometimes exceeds that of the locals in the host-environment. The extent to which consumers are content with the services they’ve paid for determines whether they repeat the purchase or not, and the rating system of online travel giants pressurizes the hotel management and staff to ensure full satisfaction of the tourist. Increased loss of vision to preserve resources in order to promote tourism is on the rise. Instances where the high-end hotels borrow resources (water, electricity) from the neighborhood low-income settlements is seen in Kerala (India), Cyprus(Mediterranean sea), Zanzibar (east Africa), Costa Rica(Central America) and Gambia (west Africa).

We inspected some fields in which tourists tend to consume more than necessary and came up with sustainable solutions to combat the same and increase sense of responsibility in the tourists. A model promoting ethical tourism was framed.

Policy regulations by the host-country and responsive implementation of the same may result in a conscious resource consumption. Formulation of a sustainable framework to maintain both ethical tourism and to check the over-consumption of resources maybe devised. The saved resources could benefit both the nation as well as environment. This paper thus studies the promotion of sustainable tourism through eco-friendly means.