Norma Tregurtha is the Director of Policy and Outreach at the ISEAL Alliance. Ms Tregurtha’s work is focused on interacting with key business groups, governments and NGOs to advocate for the use of credible standards. Ms Tregurtha also works closely with ISEAL members to coordinate and develop their collective response to the Sustainable Development Goals (SDGs) agenda. The link between standards and legislation is also a special area of focus for Ms Tregurtha’s work. Ms Tregurtha’s expertise includes; emerging markets, government use standards, sustainable public procurement, the finance sector’s use of standards, the SDGs, as well as the relationship between standards and other sustainability tools such as life cycle analysis (LCA) or reporting initiatives.