Professor Martin Charter MBA FRSA is the Founding Director of The Centre for Sustainable Design ® at the University for the Creative Arts (UCA) that was established in 1995 and is Senior Associate, Business School for the Creative Industries at UCA. He is a former Visiting Professor in Sustainable Product Design at UCA and presently Professor of Innovation & Sustainability at UCA. Martin has 30 years’ experience in business sustainability with particular expertise in sustainable innovation, product sustainability and circular economy. Martin has sat on many international expert committees and advisory boards including World Resources Forum and Eco-innovation Observatory. He led and participated in UK government funded missions and expert groups focused on eco-design and ‘circular economy’ to Japan, China, Taiwan and Hong Kong. He is the organiser of the Sustainable Innovation series of international conferences that will reach its 22nd iteration in 2019. Martin has authored research on new ‘green’ business models, sustainable innovation, product design and remanufacturing and marketing & sustainability; and was the convenor of ISO14006:2011, member of ISO and was UK expert to ISO TR 14062 and is presently convenor of ISO14006: 2018 an expert to BS8001:2017 (‘circular economy’) and IEC/ISO JWG ECD 62959:2018 (eco-design). Martin founded the charity Farnham Repair Café and has a growing interest in grassroots innovation related to ‘making, modifying and fixing’). Martin is an author and editor of many publications including Sustainable Solutions, Greener Marketing I & II, Eco-innovate (that has over 60,000 downloads) and ‘Designing for the Circular Economy (published in August 2018), and is a regular speaker in conferences worldwide.