St. Gallen, 7 February 2015 Today the WRF secretariat announced a restyling of its website and social media. The wellknown logo of the globe with its measuring lint will soon be replaced by a new one. Furthermore Facebook, Twitter and Linkedin activities will be freshened up. A partnership with the UNEP International Resource Panel on improving the social media presence of its assessment reports will also start this month.
The new WRF logo is designed by the German designer and Sustainable Design Professor Helmut Langer, who has this to say about his work:
“The design of the WORLD RESOURCES FORUM logo is based on an abstract shape of the globe, on which the R – for Resources – has a dominant position. The R is dynamic and transcendent as the Resources, which symbolises their importance – beyond our imagination. Additionally the outstanding R stands for associations like Recycling, Reducing, Reusing, Rethinking…, – important components of the topic of global Resources. The left side of the logo gives as well an imagination of a statistical cake (for measuring, distributing). The logo is clear, strong and serious, it is very flexible and easy to handle, so in the smallest diminution it is excellent to recognise, the text can be added in many ways…The design of the logo allows many adaptations, e.g. the incorporation of graphic or photographic images in the sections of the logo, which gives it an additional attraction for animations, banners, covers, or posters.”
As WRF Managing Director Bas de Leeuw adds, the logo is “also a tribute to our roots, the famous “R” conference series which started in the nineties and out of which the WRF was born in 2009″. He further explained that the WRF wants to emphasize its vision of resource productivity, with innovation at the heart of it, “doing things differently, more wisely, and not letting unsustainable resource use restrict wellbeing of mankind”.